IMCgroup.in integrates your marketing and communications to build your brand

Online Brand Value Assessment



Online Brand Value Index (OBVI)

To assist institutions with evaluating the strength of their brands, online, IMCgroup.in has developed the world's first Online Brand Value Index (OBVI). The Online Brand Value Index calculates the value of an institution's brand in online media.

In calculating online brand value, IMCgroup.in quantifies the proportion of the institution’s long term value that is attributable to the intangible factors that constitute an institution’s brand. These factors, constituting the institution’s complete online presence, include search engine friendliness, social media friendliness, customer usability friendliness, business development friendliness and customer retention friendliness.



Online Brand Value Assessment Report

A detailed 9-page online brand value assessment report worth $100 is being offered by us FREE OF COST to begin with. Upon your request, a complete anaylsis on 75+ parameters viz. domains, web hosting, web technologies, website performance, social media markups, website design, website juice, customer engagement, customer conversion, customer relationships management, PR management etc will be done by our expert team for your brand through an intensive manual research. At the end you will see your OBVI (Online Brand Value Index) with a detailed explanation.

Send us an email with your name, designation, organisation, telephone, offcial email id to assess@IMCgroup.in. We shall revert in 24 hours.

Kindly Note: Looking at the importance of the data requested for / reflected in the report, we highly recommend receiving requests from the promoters of the business only. Others may be required to present the permission from their employers. Thanks for your cooperation!


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